In risk reward scenarios human beings often make our decisions based on our gut. That is our greatest weakness and the bookies greatest advantage!
As certainly as the sun rises each day, almost all punters will always place bets based on their gut..
When logic and data is pushed to one side our chances of winning are greatly reduced.
This is why bookies rely completely on data and recently Artificial Intelligence to set the odds every day.
Bookies have thousands of people working 24/7 gathering intelligence from results, horses, jokies and more. All that goes into the AI.
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